Built for London's businesses
London has real strength in tech, fintech, creative and professional services, and startups here don't need a generalist down the road — they need specialists who answer quickly and price fairly. Because we work online, you get exactly that, plus a nudge towards the right local support: the British Library's Business & IP Centre and your local London Growth Hub is a good first stop for grants and advice, and our Swoop-powered funding portal searches 1,000+ lenders and grant schemes on top.
What do London's tech and professional-services businesses have to get right?
London's business base leans heavily towards tech, fintech, creative and professional services, and those sectors raise the same three questions year after year. If you work through an agency or sit inside a client's team, the off-payroll working (IR35) rules decide whether you are taxed as employed — and for medium and large clients it is the client, not you, who makes the status determination. If you sell to VAT-registered businesses, crossing the £90,000 VAT registration threshold is relatively painless because your customers reclaim what you charge; if you sell to consumers, it is a genuine cliff edge worth planning for. And if you are building a team, EMI share options are the most tax-efficient way to hand out equity — but only with an agreed valuation and the scheme registered with HMRC in time.
