Almost every founder we speak to incorporated through a web form, and almost every one of them ended up with a company limited by shares holding exactly one £1 ordinary share. It is a perfectly valid company. It is also a company in which you cannot express a percentage, cannot bring in a co-founder cleanly, and cannot issue to an investor without first doing something you should have done at the start.
None of this is difficult while the company is worth almost nothing. All of it becomes difficult, and occasionally expensive, once there is value in the shares, a second founder with an expectation, or an investor reading your register. The window where this is a paperwork exercise rather than a negotiation is short, and it closes quietly.








