The figures in this example are illustrative. Founder A holds 100,000 shares and founder B holds 25,000.
Seed round
The company raises £250,000 from angel investors at a pre-money valuation of £1,000,000.
- Price per share is £1,000,000 ÷ 125,000 = £8.00.
- New shares issued are £250,000 ÷ £8.00 = 31,250.
- Shares in issue after the round are 125,000 + 31,250 = 156,250.
- Post-money valuation is 156,250 × £8.00 = £1,250,000.
Series A round
Two years later the company raises £1,000,000 at a pre-money valuation of £3,000,000. The new investors require an option pool of 31,250 shares to be counted in the pre-money share number.
- Fully diluted shares before the new money are 156,250 + 31,250 = 187,500.
- Price per share is £3,000,000 ÷ 187,500 = £16.00.
- New shares issued are £1,000,000 ÷ £16.00 = 62,500.
- Fully diluted shares after the round are 187,500 + 62,500 = 250,000.
- Post-money valuation is 250,000 × £16.00 = £4,000,000.
| Holder | Before seed | After seed | After Series A, fully diluted |
| Founder A | 100,000 (80%) | 100,000 (64%) | 100,000 (40%) |
| Founder B | 25,000 (20%) | 25,000 (16%) | 25,000 (10%) |
| Seed investors | None | 31,250 (20%) | 31,250 (12.5%) |
| Option pool | None | None | 31,250 (12.5%) |
| Series A investors | None | None | 62,500 (25%) |
| Total | 125,000 | 156,250 | 250,000 |
Founder A's percentage fell from 80% to 40%. At the seed price the holding was worth 100,000 × £8.00 = £800,000, and at the Series A price it is worth 100,000 × £16.00 = £1,600,000. The seed investors paid £250,000 for shares worth 31,250 × £16.00 = £500,000 at the Series A price.
Because the option pool was counted before the new money, its cost fell entirely on the existing holders. Without the pool, the same £3,000,000 pre-money valuation would have priced each share at £3,000,000 ÷ 156,250 = £19.20. The £1,000,000 would have bought £1,000,000 ÷ £19.20 = 52,083 shares (rounded down), and founder A would have held 100,000 ÷ 208,333 = 48.0% after the round.