For an early-stage UK company raising money from individuals, SEIS and EIS are often the reason an investor puts money in at all. An angel investor putting £50,000 into SEIS shares gets 50% income tax relief, and further relief if the company fails.
A good deal of the work happens before the round. HMRC will not consider a speculative application, so you need named prospective investors and a share structure that already works. More happens after the round, when the money is in, because your investors cannot claim their relief until they have their certificates.
A share issue done in the wrong order costs your earliest investors the relief you promised them, and it cannot be amended later.








